BLACK GIRLS ROCK! founder and CEO Beverly Bond and the Black Promoters Collective announced a multi-year partnership on October 14, 2026, to launch BGR! LIVE, a live-entertainment extension of the brand. The first BGR! LIVE arena tour is scheduled to begin in early 2027, putting a 20-year celebration of Black women on the road with Black-owned promoters.
Key Takeaways
- BLACK GIRLS ROCK! and the Black Promoters Collective (BPC) signed a strategic, multi-year partnership to create BGR! LIVE.
- The first BGR! LIVE arena tour is set to launch in early 2027.
- BPC is 100% Black-owned and made up of six independent concert promotion and event production companies.
- BPC says it is the only fully Black-owned live music company on Pollstar’s Global Top 100 Promoters list, where it ranks No. 39.
- BPC also ranks No. 3 on Pollstar’s global list of urban promoters and producers.
- Beverly Bond, a DJ, founded BLACK GIRLS ROCK! in 2006 to celebrate the achievements of Black women and girls.
BLACK GIRLS ROCK! Takes Its Celebration on the Road
For two decades, BLACK GIRLS ROCK! has mostly reached audiences through a televised awards show, a festival, and a nonprofit youth program. BGR! LIVE changes that. The partnership turns the brand’s message into an arena tour, a format that depends on ticket sales, routing, production, and audiences in multiple cities rather than a single broadcast night.
Beverly Bond said she was excited to launch BGR! LIVE with a team that has a track record of producing major tours. She said the partnership combines BPC’s touring experience with the audience connection and cultural identity BLACK GIRLS ROCK! has built since 2006.
The two sides’ strengths fit together. BLACK GIRLS ROCK! brings a recognized brand, a loyal audience, and a history of honoring Black women across music, film, business, activism, and public life. BPC brings the logistics, venue relationships, and production capacity needed to fill arenas.
Black Promoters Collective Brings Black Ownership to the Concert Business
The Black Promoters Collective is one of the more significant developments in live entertainment in recent years. It brings together six independent concert promotion and event production companies under one 100% Black-owned structure, with a shared goal of producing culturally relevant live experiences.
Its rankings show that the model has reached scale. BPC says it is the only fully Black-owned live music company on Pollstar’s Global Top 100 Promoters list, at No. 39, and it ranks No. 3 among global urban promoters and producers. In an industry largely controlled by a handful of large corporate players, that position matters.
BPC called the deal an investment, saying it reflects the collective’s belief in BLACK GIRLS ROCK! and its commitment to building a lasting business together. The company said Bond has built an institution with enduring cultural authority that has helped define how Black women are celebrated.
Black Women’s Celebration Moves to Black-Owned Infrastructure
The partnership’s significance is about ownership. Black women have long been at the center of American music, as performers, songwriters, and audiences. But the companies that book, promote, and profit from tours have often been run by others. BGR! LIVE puts a brand built to celebrate Black women into the hands of a Black-owned promoter from the start.
That matters for who earns the money, who controls the creative direction, and who builds expertise in running tours. When a tour succeeds, it creates jobs and contracts for production crews, marketing teams, vendors, and local partners in every city. A Black-owned promoter running a Black women’s tour keeps more of that value within the community the brand serves.
The partnership also builds on a long history of Black women in music, including the milestones Black women artists have reached on the Billboard charts. The difference now is that ownership of the live business is part of the story too.
Beverly Bond Has Spent 20 Years Building the BLACK GIRLS ROCK! Brand
Beverly Bond started BLACK GIRLS ROCK! in 2006 after a career as a DJ and model. The awards show began airing on BET in 2010 and brought national attention to honorees across entertainment, public service, and business. In 2024, the awards returned to television on Lifetime, with a live taping at Atlanta’s Fox Theatre.
The brand has grown well beyond one night. BGR!FEST launched at the Kennedy Center in Washington, D.C., and Bond later expanded it with technology and film programming. In 2021, she launched BGR!TV Networks to stream original content focused on Black women and girls. The nonprofit arm runs the BLACK GIRLS LEAD conference, which teaches leadership skills to teenage girls, and a STEM program called Girls Rock Tech.
An arena tour is a logical next step. Each part of the brand has extended its reach in a new format, and BGR! LIVE adds touring to that list.
Tour Details Are Still to Come
The announcement does not yet include cities, dates, performers, or ticket information for the 2027 tour. Those details will show what shape BGR! LIVE takes, including whether it centers on established artists, new talent, honorees, or a mix of performance and recognition. They will also show how BPC’s member companies divide routing across regions.
FAQs
What is BGR! LIVE?
BGR! LIVE is a new live-entertainment extension of BLACK GIRLS ROCK!, launched through a multi-year partnership with the Black Promoters Collective. Its first arena tour is planned for early 2027.
Who is the Black Promoters Collective?
The Black Promoters Collective is a 100% Black-owned coalition of six independent concert promotion and event production companies. It ranks No. 39 on Pollstar’s Global Top 100 Promoters list.
When does the BGR! LIVE tour start?
The first BGR! LIVE arena tour is scheduled to launch in early 2027. Cities and dates have not been announced yet.
Who founded BLACK GIRLS ROCK!?
Beverly Bond, a DJ and former model, founded BLACK GIRLS ROCK! in 2006 to celebrate the achievements of Black women and girls.
Why is the BGR! LIVE partnership significant?
It pairs a brand that celebrates Black women with a Black-owned promoter, keeping ownership and economic value within the Black community in a live music industry largely controlled by large corporate players.
