BLK News

Search
Close this search box.

Work Effectively with Expats with RusRek

Work Effectively with Expats with RusRek
Photo: Unsplash.com

Are you planning to change your country of residence for one reason or another? Oh, you are far from the first person to have such a thought cross your mind. Moreover, you are not even among the first million or the first billion. Migration has been a characteristic feature of humanity throughout all stages of our species’ development. It so happens that humans use every available opportunity to improve their living conditions or avoid threats.

Excavations of the most ancient artifacts prove that migration was widespread among people even at the dawn of our species’ development. Large groups of people set out on long journeys on foot. Such “voyages” could last for months and even years. But the end justified the means. In ancient times, people sought food, water, shelter from enemy attacks, a good place with suitable climatic conditions, etc.

Our contemporaries, like ancient people, are constantly migrating. Of course, the motivations for such decisions have changed, but the overall picture remains almost identical. When people realize they are acutely lacking something in their homeland, the thought of changing their country of residence inevitably arises.

Why do people migrate today? The most obvious and simple reason is the pursuit of money. Yes, so simple. Statistics show that labor migration is the most indicative in this context. People look for places to earn more money for their work than in their homeland.

The second popular reason is professionalism. It overlaps with the previous point. For example, it is easier for a talented programmer to realize their potential in a country where information technology is developing by leaps and bounds. In an average Asian country, accomplishing this might be significantly harder. The same applies to promising athletes, scientists with potential, etc.

The third reason is political. People try to find a peaceful life away from oppressive political regimes, wars, and other conflicts.

Where do migrants usually go? There are somewhat accurate statistics (nobody can give you 100% accurate statistics because illegal migration, which goes unrecorded, exists).

The most popular destination for migration is the USA. In this respect, the country has no competitors. None at all. Migrants represent a notable portion of the US population, with millions arriving from other countries searching for new opportunities.

As we already understand, migrants comprise a significant segment of the USA population. It was only a matter of time before a full-fledged platform emerged to assist and work with this population segment. Thirty years ago, such a platform was established: RusRek. It became the first of its kind. RusRek has tools that allow the project to fulfill its mission.

RusRek Website

In general, the website RusRek performs two functions: informational and communicational.

The essence of the information function is that migrants can find the latest news about different cities in the USA and other countries, such as Israel, Western European countries, and post-Soviet countries.

Users can visit the blog comprising five categories: news, migration, health, economy, and crimes.

The communication function is that migrants can simply communicate here. As simple as that! Expats make new acquaintances on the website and find friends and like-minded people. In addition, the resource allows them to order almost any service, bypassing the difficulties typical for migrants who are just adapting to life in the USA. No language barrier, no other problems.

RusRek Radio Station

This is another valuable source of information that provides listeners with fresh news from around the globe. Additionally, radio hosts help migrants plan their leisure time. They talk about concerts, festivals, exhibitions, and other events that can help expats unwind and have fun.

From time to time, radio hosts share interesting stories on various topics, such as tourism, history, and biographies of famous people. This is done to help migrants relax and distract themselves from the daily routine of adapting to a new country’s realities.

Medicine deserves special mention. Radio hosts pay particular attention to it. They talk about medications, methods of treating illnesses, and new procedures. Specific segments of medicine, such as surgery, pediatrics, ophthalmology, orthopedics, and others, are highlighted.

RusRek Newspaper

This printed publication is available to migrants at New York subway stations. It is another source of helpful information that the RusRek platform provides to its target audience.

RusRek and Business

The platform also has something to offer companies that have identified migrants as their target audience. Let us consider several examples.

  • Advertising platform. The RusRek website serves as a platform for placing commercial advertisements absolutely for free.
  • Marketing research. Insights into the target audience’s sentiments, fears, and desires are invaluable to any business. The RusRek platform provides companies with marketing research results that help them better adapt their offerings to the specific needs of their target audience.
  • Launching advertising campaigns. With the help of RusRek specialists, such campaigns become significantly more effective.
  • Complex business promotion. You can entrust the RusRek team with the entire range of tasks for promoting your services or products.

RusRek is a platform that has been an indispensable assistant to migrants and American businesses for over 30 years!

 

 

Published by Mark V.

Black News Today​ | BLK News

(Ambassador)

This article features branded content from a third party. Opinions in this article do not reflect the opinions and beliefs of BLK News.