Bell Buckle, TN (January 2025) – As mature women strive to maintain their confidence and style, navigating complex makeup routines often feels daunting. Beauty expert Dawn understands this dilemma and offers a refreshing approach to simplify the process while enhancing natural beauty.

Many women in their 40s, 50s, and 60s want to look and feel amazing but think spending hours in front of the mirror can feel overwhelming.  They just want an easy, no-fuss routine that would fit their busy lives.

With years of trying makeup products and finding techniques that fit her style, Dawn now shares her list of tips and must-have items tailored for mature skin and everyday schedules.

The Essentials for a Simplified Routine

1. Before & after putting on make-up, use setting spray. 

Dawn recommends the Milani Make It Last Original – Natural Finish Setting Spray, which hydrates, minimizes imperfections, and locks makeup in place. For those seeking an alcohol-free alternative, Dawn says try the FACE HACK Blur + Bond Setting Spray.  

2. Use an eyeshadow brush to concentrate your bronzer on the eyelids then even it out around the eyelid area.

Dawn highlights the L’Oréal Infallible 24H Fresh Wear Soft Matte Bronzer, which provides a natural, sun-kissed glow. This product is lightweight, long-lasting, and resistant to heat, water, and sweat.

3. Apply eyeshadow starting from the inner eyecorner to the center of eyelids to give eyes a well-rested look.

For a softer look, Dawn suggests the L’Oreal Paris CR Monos Eye Shadow in Mademoiselle. Its rich color payoff makes it easy to apply and blend. 

4. Starting at the bottom of the eye, apply eyeliner with a pencil brush from the outer corner and go until the center.

Dawn says the essence Stay & Play Gel Eyeliner is a fantastic choice for vibrant, long-lasting color that won’t fade throughout the day. Do the same on the top then give it a little smudge to blend. To lift eyes further, flick up the eyeliner and make a little wingtip from the eye corner .  

5. Separate the lashes when putting on mascara.  

Dawn recommends the Babe Original 4 Real Mascara as it delivers length, volume, and lift without the heaviness while nourishing lashes with castor oil. The bristles on the mascara brush spread apart the lashes to give the right amount of volume.  

6. Put on your favorite lipstick.  

Find a lipstick that ties everything together. Dawn’s favorite is the L’Oreal Paris Colour Riche Moisturizing Lipstick, infused with argan oil and vitamin E to hydrate lips while delivering rich, long-lasting color. 

Confidence Made Easy

Dawn believes that makeup doesn’t have to be complicated to be effective. She says that the goal is to enhance your natural beauty and make you feel your best.

Dawn encourages women to start with these essentials and enjoy the simple routines to rediscover their glow. 

Dawn invites readers to connect and share their experiences for additional makeup tips and recommendations. Simplify your routine and feel fabulous every day—because you deserve it.

About Dawn Pfingsten and Just Doing My Best

Dawn Pfingsten founded Just Doing My Best, a fashion blog dedicated to empowering

middle-aged women through style. Based in Bell Buckle, TN, Pfingsten uses her platform to offer practical fashion advice, promote affordable beauty products, and share her personal journey as a wife, mother, and military veteran.  For more information about Dawn Pfingsten and Just Doing My Best, visit www.justdoingmybest.com and follow her on her socials: Instagram, Facebook, & YouTube.

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Published by Stephanie M.