Immigration has existed for as long as humanity has existed. Even our prehistoric ancestors left their old homes in search of new ones, looking for a better life. But what motivates modern people to make this decision?

First, important economic factors, or simply the desire to live better than before, play its role. Second, people often move from one state to another due to political factors, feeling uncomfortable with the political climate. Third, many people change their country and even continent to get better opportunities for self-realization, both personally and professionally.

While there are those people who migrate simply because they love to change surroundings and wish to live in various corners of the globe, it is usually the practical, rather than the mental, side of the issue that drives the decision.

Immigration to the United States

In percentage terms, the number of migrants in the United States is not surprisingly large. But, in absolute terms, their numbers are vast. The United States ranks first in the world in the number of migrants, with approximately 50,000,000 people born in other countries. Germany, which holds the “silver” in this regard, lags far behind with just over 16,000,000 migrants.

The proportion of migrants in the United States has now reached a historic high of 15%. A similar situation was observed in the last decades of the 19th century when this peak was first recorded. The current migration boom began in the 1970s and continues to this day.

Active migration of Russian-speaking people started in the late 19th century. During the existence of the Russian Empire, 3 million people migrated to the United States. Migration has been uneven. Demographic specialists recorded migration waves. For example, there was a surge during the Revolution and World War I, during which another million people left their homeland, favoring the United States.

The US government had to pay attention to this situation and make immigration rules stricter. After that, the influx of migrants became less active.

What Do We Have Now?

The beginning of the latest wave of migration was recorded 40 years ago. A sharp increase in the number of foreigners arriving in the US occurred in March 2022, and this upward trend continues today.

According to statistics from the Transactional Records Access Clearinghouse, in March 2022, 1,799 Ukrainians arrived in the US. By December 2023, this number had increased nearly sixfold – 10,991.

RusRek: Assisting Migrants in the U.S.

Photo Courtesy: RusRek

RusRek helps migrants from various countries adapt more quickly and easily to American life. The platform pays special attention to people from Russian-speaking countries. RusRek is the top 1 company in its segment in the United States market. It has been operating for 30 years.

Let’s explore the tools RusRek uses to achieve its mission.

Website

On this site, expats who are still unfamiliar with the realities of the US can find a wealth of useful resources, such as housing and job opportunities. There’s also a chance to connect with other expats, which significantly helps in the socialization process. If necessary, users can quickly order specific services, such as construction, repairs, legal assistance, or transportation services.

RusRek’s Radio Station

The station broadcasts on 96.3 FM. It provides expats with valuable news and information. The hosts discuss politics, social issues in the US, and in post-Soviet countries, among other topics. Additionally, listeners can learn about upcoming mass events like sports tournaments, festivals, and concerts.

Listeners can also get a wealth of information on healthcare, medical insurance, and more. For example, guests discuss new medications, tools, and treatment methods for various diseases, including oncology, classic surgery, and plastic surgery).

To take a break from everyday routine and stress, migrants can tune into interesting facts about tourism, different countries, and famous personalities from their homeland, the US, and Europe.

Print Publication

RusRek has its own print publication, which is published in the New York metropolitan area. This newspaper is of interest to both single migrants and large families.

RusRek’s Offerings 

• Website advertising. Companies can place their advertisements on the portal to reach their target audience, which are expats.
• Comprehensive business solutions. RusRek offers service providers a multi-level strategy for business development and promotion. Through RusRek, companies gain access to a wide range of tools that allow them to deliver the right message to their target audience.
• Market research. RusRek provides businesses with valuable insights gathered through surveys, questionnaires, and other methods of obtaining statistical information. This enables companies to adapt their products to the needs of specific audiences.
• Online advertising. Companies can benefit from RusRek’s big network, which allows for the launch of effective online campaigns.
• Interviews, success Stories. This is a source of inspiration for migrants who have recently left their home country and moved to the US. By reading the success stories of other expats, migrants can realize that adaptation and a successful life in the US are not distant dreams. Many have already walked this path, some doing so quite quickly.

RusRek is a unique project that brings immense value to both expats and businesses looking to interact with them. You can access a broad Russian-speaking audience by reaching out to just one project.

Published by: Khy Talara