By: Gldn PR
In today’s fast-paced digital landscape, businesses and entrepreneurs constantly seek ways to amplify their message and build authority. One of the most powerful yet often underutilized tools for achieving this is podcasting. In 2024, JJ Carter and Gldn PR successfully paired more than 245 entrepreneurs with more than 1,200 podcasts, helping them tap into vast audiences while simultaneously boosting their credibility.
Why Podcasts Are Essential for Growing Your Brand
Podcasts are no longer just a niche format for storytelling or interviews—they have evolved into major platforms where thought leaders, entrepreneurs, and innovators share their expertise with engaged audiences. The benefits of appearing on high-exposure podcasts are twofold: You gain access to large, dedicated audiences and generate valuable content that enhances your brand’s credibility and authority.
“Podcasts offer something unique that traditional media often can’t: long-form, in-depth conversations that allow you to fully explain your expertise,” explains JJ Carter, founder of Gldn PR. “It’s an opportunity for entrepreneurs to tell their stories in an authentic way while connecting with listeners on a deeper level.”
In today’s market, where consumers crave authenticity and expertise, podcasts provide a platform to build that trust.
The Credibility Factor: Why Podcasts Build Trust
One of the primary reasons podcasts have become a powerful tool for entrepreneurs and business owners is the credibility they provide. When a business leader is featured on a well-respected podcast, it sends a clear signal to the audience that they are a trusted expert in their field. Podcasts allow for nuanced, thoughtful conversations that can highlight an entrepreneur’s knowledge, insights, and vision.
As JJ Carter points out, “Being invited onto a podcast, especially one with high visibility, is a form of social proof. It shows that the host trusts you enough to share your ideas with their audience, which goes a long way in building your credibility.”
Beyond the immediate audience, podcast appearances create evergreen content that can be repurposed across different platforms—whether shared on social media, included in newsletters, or posted on your website. This ability to leverage podcast content further establishes authority and keeps your message in front of new eyes and ears long after the episode airs.
How Gldn PR Helped 245+ Entrepreneurs Secure Podcast Features
In 2024, Gldn PR facilitated podcast appearances for over 245 entrepreneurs on more than 1,200 shows. From established industry experts to emerging thought leaders, these entrepreneurs saw their businesses benefit from podcasts’ exposure, credibility, and content generation.
“Many of our clients saw real business growth as a result of their podcast appearances,” JJ Carter explains. “Whether it’s new client acquisition, speaking opportunities, or increased media visibility, podcasts give entrepreneurs a platform to showcase their expertise in a way that’s both credible and scalable.”
Press and TV: The Next Step for Maximum Impact
While podcasts are an excellent entry point for gaining visibility and building trust, pairing them with strategic press and TV appearances can multiply the impact. Securing press in major outlets like Forbes, Entrepreneur, and Inc Magazine allows businesses to reach even wider audiences and establish themselves as key industry players.
Television appearances, meanwhile, add an extra layer of authority. Shows on networks like FOX, ABC, and CBS reach millions of viewers, giving entrepreneurs access to a highly diverse and engaged audience. “The visual and social credibility of being featured on TV is undeniable,” says JJ Carter. “It’s an opportunity to take your story beyond digital content and podcasts and establish yourself as a thought leader in front of a mass audience.”
Maximizing the Benefits: Gldn PR’s Strategic Approach
At Gldn PR, JJ Carter and co-founder David Dzierzega have perfected the art of media placement, combining podcasts with high-visibility press and TV appearances to create a complete media strategy for their clients. The result is not just exposure but meaningful visibility that translates into tangible business growth.
“When you’re featured on a reputable podcast, followed by a piece in Forbes and a TV spot on FOX, you’re not just reaching different audiences—you’re reinforcing your credibility across multiple platforms,” JJ says. “It’s a powerful combination that can take any entrepreneur’s brand to the next level.”
In Conclusion: Why High-Exposure Media is a Game Changer
In a crowded marketplace, getting featured on high-exposure podcasts, securing press, and landing TV appearances are essential to standing out and building lasting credibility. With the right strategy, businesses can leverage these opportunities to build trust, attract new customers, and drive growth.
JJ Carter and Gldn PR continue to lead the charge, helping entrepreneurs and business owners make the most of every media opportunity, from the podcast mic to the TV screen. In 2024 alone, their work placed over 245 entrepreneurs on more than 1,200 podcasts—a testament to the platform’s power and the importance of a multi-channel media approach.
“Ultimately, it’s about building a media presence that works for you,” JJ concludes. “When you’re visible across podcasts, press, and TV, you’re not just seen—you’re remembered.
Published By: Aize Perez
